Campaign Tone

Here you can find the tone of our campaign.

The way we will approach it, in order to better reach our target audience

We want to captivate students - challenge them to participate in the I Living Labs and understand the range of growth they can achieve

We all like to have fun and be fun! With this campaign, we will develop the academic spirit and show how different, fun and

extremely interesting

it can be!

To meet our target audience, we need to think like them... be like them... Be Young!

With a jovial campaign, we will be able to empathize with each of the EUDRES students more easily.