Advertising Goals
With our campaign we want to achieve more for EUDRES and catch the heart of the public.These goals seeks to create a positive image of EUDRES as a whole. The main idea is to convey a general message about the company's mission, values, personality, and reputation – such as emphasizing the international experience.
Stimulate Desires
The idea is to create a need for EUDRES activities, even if this need is not really a basic necessity. This will be done through the creation of an emotional appeal to our target audience, showing how the activities can make students' lives better or more rewarding.
Brand Image Creation
Creating an image is important because the perception of the public about EUDRES can influence their decision to try out the EUDRES activities. The goal is to create a positive and lasting image in the minds of our target audience, so that they associate EUDRES with positive characteristics such as creativity, experience, among others.